As ChatGPT continues to conquer all before it, it’s worth bearing in mind that it should be used judiciously. Tyler Bishop, CMO of Ezoic, has written a neat list of “dos and don’ts” for the appropriate use of ChatGPT and similar AI content tools, in the latest ‘What’s New in Publishing’ guest column (

For me, the most important is “Don’t forget to double-check AI’s work”. And of course, if you don’t have the capacity to do that, you already know someone who does 😉.